Brazilian advertising executive Joao Silva is giving a lecture this Tuesday evening at the Boston University School of Communication.

Today evening advertising executive Joao Silva will be giving a lecture at the Boston University College of Communication (COM).   The college graduates professionals inadvertising, public relations, mass communication, film &television, and journalism. The theme will be how to communicate with the Latin American Community.  Considered one of the leading Brazilian experts on the subject, Joao will discuss simple and efficient ways to communicate with consumersand influence them to identify with certain products.  He will alsospeak about hislocal and global customer success stories such as the Olodumtrademark which he created and which was displayed by Michael Jackson in the clip 'They do not care about us'.

"Brazilian economicstabilityand the2014 World Cuphave attractedinvestorsfrom all over theworld, and as a result, new classes of consumers are emerging.  Reaching these new consumers requires knowledgeofculture and an ability to communicatewith them." Joao Silva

Lecture:

Date: November 29, 2011
Time: 7:00pm at the Boston University
Address: 640 Commonwealth Ave Boston - MA – USA

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